We know your Luxury Property is one of your most valuable assets.

Start with choosing a professional de Faria Realty agent with a proven track record of success. This is paramount to selling your asset as quickly as possible,
for the highest possible price and in a timeframe that works for you.

It is our goal to give you an edge in the Luxury marketplace! We make certain your luxury asset is seen and viewed by the largest number of qualified buyers by strategically marketing and showcasing the property.

Marketing luxury homes requires a different approach than marketing Real Estate in general. Each home requires an individual and unique approach depending on numerous factors. Many factors will be evaluated and communicated to you after our personal inspection and valuation of the property. Our plans address the following areas.

General Marketing

Our comprehensive plan involves the initial and continual process of making sure that prospective buyers and real estate agents are aware your home is on the market.

• ARMLS—MLS Database
• Virtual tours
• Professional Photography
• Professionally designed Brochures  & Flyers
• Arrange for Property to be on Area Home Marketing Tours

Agent Networking

Too many times, this marketing strategy is often over looked in the Luxury Market. Because our agents have maintained a long, cooperative relationship with other Real Estate Professionals that typically represent buyers, we will expose your property utilizing the following avenues;

• Word of Mouth
• E-Mail Property Flyers to other agents
• Direct mail Property Brochures or Postcards
• Personal Phone calls or e-mails to our agent network
• Promoting the Property at Realtor Marketing Meetings in the Area
• Realtor Open Houses where appropriate
• Personally meeting the other agents for all showings

On-Line Advertising

96% of buyers looking to purchase real estate begin on line. Utilizing the latest technology, our extensive presence will showcase your property. Being able to provide professional up to-date information on your property is essential to creating the best opportunity to sell your luxury asset.

With this in mind, the following are some of the on-line avenues we may use;

• deFariaRealty.com
• Realtor.com
• TourFactory.com
• Yahoo.com
• MSN.com
• Azcentral.com
• RealEstate.com
• AOL.com
• Netscape.com
• Homes.com
• Cyperhomes.com
• NetZero.com
• WallStreetJournal.com

Print Advertising

This approach requires an aggressive approach utilizing a combination of local and national advertising. This avenue will also be addressed in our marketing plan for each property. Some of these avenues might include;

• Homes & Land Magazine
• Properties of the Southwest Magazine
• Arizona Republic Newspaper
• Finest Golf Properties Magazine
• Luxury Home Magazine
• Pinnacle Magazine

Pro-active Follow up on All Property Showings

Each agent will receive a personal phone call to include

• A Thank you for showing.
• Answer all their pertinent questions.
• Solicit feedback that we relate to each seller.
• Ask if they will show again, if not, why not.

Marketing Updates

In addition to receiving ongoing showing feedback, you will be kept updated on information that may impact your luxury home sale. This includes the Monthly Marketing Reports that cover;

• Current and overall market trends
• New homes that come on the market
• Price changes on homes in your market
• Sales of competitive listings

The Contract & Closing

Once you receive an offer on your asset, we will help you evaluate its merits and advise you on all pertinent issues. It is easy to focus on getting the price you want, but the terms of the contract are equally important. We pride ourselves on communicating the strengths and weaknesses of each contract in a manner that is easy to understand.

After the contract is accepted, we continue to represent your interests during the escrow process in the following areas:

• Ensure all required documents are submitted in a timely manner.
• Present, review and negotiate the buyer request for repairs.
• Provide you with bids from service providers that can assist in making any    requested repairs.
• Ensure everyone fulfills all of their contractual obligations within the proper timeframes
• Ensure the buyer has all utilities transferred into their name on a timely basis.
• Facilitate final walk-through.
• Review the HUD settlement statement to ensure consistency with the contract.
• Monitor lending funding schedule, final buyer signing and the recordation to ensure an on time closing and you receiving the proceeds as quickly as possible.

Client Satisfaction is our Highest Goal and source of Referral Business!